Fractional CMO & Brand Marketing Services
Fractional CMO & Marketing Leadership
You need senior marketing leadership. You don't need a full-time hire yet. We step in as your Fractional CMO or VP Marketing and run the function — strategy, team, and execution.
We've built marketing departments from scratch and rebuilt ones that had stalled. Clients have seen 96% revenue growth in nine months under this model.
Best for: Startups, Series A/B companies, and mid-market brands that need immediate marketing leadership.
Brand Strategy & Positioning
Most brands don't have a messaging problem. They have a clarity problem. We define what you stand for, who you're for, and what makes you different from everyone else in your category.
At ESPN Classic, a complete rebrand drove 4x revenue growth in year one. That's what brand clarity actually looks like.
Best for: Companies rebranding, entering new markets, or competing in crowded categories where differentiation is the only play.
Go-to-Market Planning
Growth Marketing & Revenue Programs
Growth Marketing & Revenue Programs
A product launch without a real GTM plan is just a press release. We build go-to-market strategies that align brand, content, sales, and channel — with timelines, KPIs, and accountability built in.
We've done this across SaaS, Web3, FinTech, and media at every stage from startup to an $850M portfolio.
Best for: Pre-launch startups, product teams entering new verticals, and companies where past launches underperformed.
Growth Marketing & Revenue Programs
Growth Marketing & Revenue Programs
Growth Marketing & Revenue Programs
We connect brand investment to revenue outcomes. That means loyalty programs, audience development, performance campaigns, and partnership channels that move the number.
At NBC Sports, new partnership channels generated $200K in incremental sponsorship revenue. At Secret Network, a global GTM strategy drove 96% revenue growth in nine months.
Best for: Brands with solid awareness but stalled revenue growth, and companies that need to turn marketing spend into pipeline.
Who's Steering The Ship
Jay Wadhwa, Fractional CMO / VP of Marketing & Creative
Jay Wadhwa, Fractional CMO / VP of Marketing & Creative
Jay Wadhwa, Fractional CMO / VP of Marketing & Creative
"I'm the guy people call to get things done...fixed...or improved."
Twenty-five years across ESPN, NBCUniversal, Web3, SaaS, and nonprofits taught me something most executives don't have: a cross-industry instinct for what actually moves the needle. I don't import one industry's playbook into another. I pull the best thinking from every sp
"I'm the guy people call to get things done...fixed...or improved."
Twenty-five years across ESPN, NBCUniversal, Web3, SaaS, and nonprofits taught me something most executives don't have: a cross-industry instinct for what actually moves the needle. I don't import one industry's playbook into another. I pull the best thinking from every space I've worked in and build something that fits the brand in front of me.
At ESPN Classic, we quadrupled revenue in year one. At NBC Sports, I built and ran a 25-person internal agency managing an $850M portfolio. At Secret Network, we built a global marketing function from zero and drove 96% revenue growth in nine months. The industries change. The standards don't.
The bigger the problem, the more interesting it gets. That's never changed.
6 Emmy Awards | 9 Promax/BDA Awards | Chicago-Based | Globally Experienced
Our Awards / Affiliations
Jay Wadhwa, Fractional CMO / VP of Marketing & Creative
Jay Wadhwa, Fractional CMO / VP of Marketing & Creative
We have an award-winning team of professionals with 6 Emmys and 10+ Promax/BDA Awards...so yeah, we can do a few things right.
Guest Speaking - DePaul University
- Provide real-world challenges for marketing students to solve.
Guest Speaking - Columbia College
- Demonstrate ways on how to create and sell your personal br
We have an award-winning team of professionals with 6 Emmys and 10+ Promax/BDA Awards...so yeah, we can do a few things right.
Guest Speaking - DePaul University
- Provide real-world challenges for marketing students to solve.
Guest Speaking - Columbia College
- Demonstrate ways on how to create and sell your personal brand.
Wadhwa Foundation - Founder, Trustee
- Providing resources to educate underprivileged children in rural India.
Let's do this.
Jay Wadhwa, Fractional CMO / VP of Marketing & Creative
Let's do this.
The very definition of insanity is doing the same thing over and over but expecting different results.
If you're not seeing any real impact from your current efforts and could use a new perspective, give us a shout. Just to put it out there – we're not just marketing pros; we're also consumers, so we get what makes people tick when it come
The very definition of insanity is doing the same thing over and over but expecting different results.
If you're not seeing any real impact from your current efforts and could use a new perspective, give us a shout. Just to put it out there – we're not just marketing pros; we're also consumers, so we get what makes people tick when it comes to products and brand loyalty. Let us show what we're talking about.